Dunzo: You Wanna Do It, Just Dunzo It

Dunzo, a food delivery service, used a blend of AI-based programmatic and data-driven marketing to expand its user-base in India.

Campaign details

Brand: Dunzo Agency: Affle

Strategy

Objective

Traffic jams plague the quality of life of major metropolitan cities in India, be it Bangalore or Mumbai, or NCR.

Over 224 hours a year, people are stuck in traffic causing a loss to both the e

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands