Brand: Skye Distribution/ConverseLead Agency: IntimediaRegion: EMEA
The objective of the campaign was to drive awareness and effectively reach, connect and resonate with a defined category audience. The objectives included delivery and views of the 30 sec video; as well as to amplify the video execution, using the technology available on mobile, to involve the audience. The defined KPI's of the campaign included: broad reach of an aspirational audience, with an engaging exposure that aligned to the "authentic style" of the brand. Success was measured on delivering effective reach; aiming for 20%...