Cadbury: Say It With Silk

Cadbury Silk, a chocolate brand, promoted its brand among love-smitten centennials in India by launching a custom site where consumers could enter a message of love and receive a tailored Spotify playlist.

Campaign details

Brand: Cadbury Silk Agency: Wavemaker India

Strategy

Objective

Silk defines the premium chocolate space in India rooted in unabashed joy of consumption through a rich, indulgent chocolate experience. Given the changing market dynamic, Sil

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