Cadbury Madbury

Cadbury, a chocolate brand, launched its gamified campaign Madbury in India, in which users were invited to design their own chocolate.

Campaign details

Brand: Yes Agency: Wavemaker



The strategic objective of the campaign was to encourage and empower consumers across the country to create individually their own special chocolate and subsequently share their creation wit

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands