Bridgestone: How Bridgestone achieved a 2023% ROI with an innovative proximity-based SEM strategy

Bridgestone, an auto and truck parts manufacturer, increased conversion rates and leads volume in India by launching a location targeting campaign that served ads based on consumers' proximity to a Bridgestone dealership.

Campaign details

Brand: Bridgestone Agency: Whirlwind



Bridgestone India had launched an ambitious initiative called the "Select Online Program" to help drive more O2O (online to offline) leads for its "Bridgestone Select" group of deale

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