Bridgestone: How Bridgestone achieved a 2023% ROI with an innovative proximity-based SEM strategy

Bridgestone, an auto and truck parts manufacturer, increased conversion rates and leads volume in India by launching a location targeting campaign that served ads based on consumers' proximity to a Bridgestone dealership.

Campaign details

Brand: Bridgestone Agency: Whirlwind

Strategy

Objective

Bridgestone India had launched an ambitious initiative called the "Select Online Program" to help drive more O2O (online to offline) leads for its "Bridgestone Select" group of deale

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