Bio-Oil: Internal brand communication platform

Bio-Oil, a skincare brand, placed siloed email communications between its global network of distributors with a mobile app that encouraged openness and collaboration.

Campaign details

Brand: Bio-OilLead Agency: Bluegrass DigitalRegion: EMEA



Bio-Oil's marketing, selling and distribution is handled by a distribution network of independently owned companies across 155 countries. Union Swiss wanted to provide these global distributors with a platform that allowed them to access brand content, news and information, and share their own work and view the work of other distributors. The key objective was to build a Bio-Oil B2B community. We wanted to seamlessly connect everyone in a more contemporary, real-time way, which wouldn't have been possible using more traditional communication. Working on the...

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