Axis Bank: Unlocking the money flow in the lockdown in a humane way

Axis Bank, a financial services brand, launched a campaign film to encourage consumers to pay shopkeepers in advance to help support small businesses across India in the COVID-19 lockdown.

Campaign details

Brand: Axis Bank Agency: MullenLowe Lintas Group

Strategy

Objective

Lockdown on movement = lockdown on spending

Everything that happened and didn't happen in the year 2020 has been thanks to the pandemic. Since March, our country has seen

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