Alpenlibe: Rakhi campaign

Alpenliebe, a confectionary brand, increased top-of-mind awareness by 38% despite the challenging impact of lockdown in India by targeting family audiences.

Campaign details

Brand: Alpenliebe Agency: PHD Media

Strategy

Objective

Alpenliebe has been one of the most loved household confectionary brands for years. The brand expanded its target group to adults a couple of years back with a new positioning of 'Bri

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