Brand: Albany BakeriesLead Agency: HellosquareRegion: EMEA
ALBANY BAKERIES – An iconic South African brand that leads the bread category in premium positioning, product quality, and freshness. Make Albany synonymous with Back to School with a campaign that resonates with Shoppers, Consumers and Retailers. Get consumers to notice Albany and buy it consistently.
Parents with school-going children, LSM 5–10. (Slight skewed towards women). She is a working mother, with limited time on her hands. She values high-quality products. She values brands that are innovative and do new and exciting things....