Akbank Sanat: Adaptive jazz radio project

Akbank, a Turkish financial services organisation, successfully launched an audio content project ahead of its Akbank Jazz Festival's 28th birthday, thus increasing brand awareness and engagement.

Campaign details

Brand: Akbank Sanat Lead agency: MediaCom Turkey Region: EMEA

Strategy

Objective

The most perennial jazz event in Turkey, Akbank Jazz Festival celebrated its 28th anniversary. In accordance with festival's longstanding motto; ''Jazz State

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