Adsmovil: Carl's Jr. – You see it you get it

Carl's Jr., a restaurant brand, used geolocation technology to engage users and present them with the closest restaurant branch, thus increasing sales in Mexico.

Campaign details

Brand: Carl's Jr.Lead agency: AdsmovilRegion: LATAM



Carl's Junior, one of the most recognized restaurants in Mexico, wanted to increase sales in all the branches established in the country by developing advertising campaigns on different platforms such as television, radio, billboards and online media, with the difficulty of not knowing how to measure the return of investment.

After analyzing the brand objectives, Adsmovil presented to the costumer a campaign addressed to mobile devices using geolocation technology and physical attribution. Thus, it would be possible to identify people reached by the Ad and...

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