Unilever Rus: AXE Cybersport

Axe, a brand of male grooming products, grew its market share in Russia by sponsoring a Russian cybersports team to connect with young men.

Campaign details

Agency: Initiative  Country: Russia

The Summary Statement

The objective was to grow market share leveraging the new global platform "find you magic". Young audience is not the loyal one. So we needed to find them and become a part of

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