Taiwan Star Telecom: The Black Spot Campaign

Taiwan Star Telecom, a mobile carrier, changed mobile phone-using behaviour in Taiwan to help prevent Macular Degeneration (MD).

Campaign details

Agency: X-Line (Dentsu Group) Country: Taiwan

The Summary Statement

Taiwan Star only took up 5% of market share and had only 15% of brand preference. Almost half of the consumers have low concern towards the brand. We combined "eye-caring

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