O Boticário Brazil: Exu's "Samphonic" Orchestra

O Boticário, a cosmetics company, increased brand love in Northeast Brazil by launching a tribute concert to a famous musician, which was also turned into a web series.

Campaign details

Agency: Ideia 3 Country: Brazil

Summary

The "Samphonic" Orchestra is a powerful project, that helped to strengthen the relationship between customers of Northeastern Brazil and O Boticario.

The brand owns more than 4000 stores all over the

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