Nissin Food Products. Japan: To-Go Dam Project

Nissin, a food brand, increased sales in Japan by launching discs that depicted the image of a dam to go on top of its instant noodle product which consumers could use when draining the hot water.

Campaign details

Agency: Toppan Printing Country: Japan

Summary statement

The ultimate undertaking to change "annoying" into "exciting".

The goal was to implement a project that could be picked up by local news or social media. In doing so, we hoped to furt

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