McDonald's Malaysia: McCafe InstaBillboard

McDonald's, a fast food chain, increased sales and awareness in Malaysia by launching dedicated digital billboards that encouraged consumers to share their #McCafeMoments on Instagram.

Campaign details

Agency: Leo Burnett Country: Malaysia

Summary Statement

1 outdoor digital billboard.

1 social media tool.

Thousands of free talents.

Triple the sales.

Campaign Strategy

McCafe serves a wide variety of western coffee, and it's one of the only pl

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands