Lucozade Ribena Suntory United Kingdom: Unstoppable bottle

Lucozade, an energy drink brand, promoted its energy drink in the UK as a product that could provide daily energy boosts by creating chip-activated bottles that allowed free travel across London.

Campaign details

Agency: TBK Group Country: United Kingdom

Summary Statement

The Unstoppable Bottle activation is a unique example of the best integrated marketing campaign.

As a single idea, the campaign delivered the brand's purpose to activate flow by co

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands