Gazprom Neft Russia: 24 Hours of Le MKAD

Gazprom Neft, an oil producer in Russia, built awareness of its racing brand and a popular driving race by creating its own version in Moscow that saw racers use its gas stations as pit stops.

Campaign details

Agency: e:mg.  Country: Russia

The Summary Statement

Many automotive brands sponsor races to prove their quality. But racing sports is not usually as popular as soccer or hockey, so the general driver audience may not notice your mark

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands