Lynx/CALM: Bigger Than Suicide

Lynx, the deodorant brand, worked with CALM, the suicide charity, to increase awareness of suicide among men aged 20-45 in the UK, and encourage men to talk about their feelings and seek help.

Campaign details

Brand: Lynx Brand owner: Unilever Lead agency: Kinetic UK, Mindshare Contributing agencies: TMWUnlimited, Country: United Kingdom Industries: Deodorants, anti-perspirants Media channels: Online display, Outdoor, out-of-home, Social media, Word of mouth, advocacy Up to 500k

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