Look East to know the future of influencer marketing

Explores where China’s influencer marketing ecosystem is today and what’s likely to come next in the West.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

China’s influencer marketing industry is three to five years ahead of the rest of the world. The advanced functionality and integration of social media, e-commerce, and digital payment in China has enabled business models that are yet to be exp