Lipton: Silence Ad Break

Lipton, a tea brand, increased brand image scores in Turkey by silencing screens during prime time to encourage people to have face-to-face conversations over a cup of tea.

Campaign details

Brand: Lipton Advertiser: Unilever Agency: DDB/Mindshare Country: Turkey

Campaign Summary

In Turkey, tea is like the official companion of long chats/gatherings. As Lipton we believe, ensuring long-lasting smooth taste of the tea pot also

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