Lion Co: XXXX Goldie

XXXX Gold, a beer brand, partnered with the Ashes cricket series to attract Australian beer drinkers through an exclusive redesign of the iconic baggy green cap worn by cricketing legends.

Agency: Geometry Australia

The Summary Statement

XXXX Gold is a beer steeped in Australian history. But the younger generation see it as their dad's beer. By combining their love of cricket and technology, we renewed the target's appeal in the brand that truly represented Australians. We created th

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