Lifebuoy: The Story of an Unborn Child - Chamki

Priyanka Agrawal

Campaign details

Brand: Lifebuoy
Brand owner: Hindustan Unilever Limited
Lead agency: PHD India
Contributing agency: MullenLowe Group
Country: India
Industries: Bath toiletries, soaps
Channels used: Online display, Online video, social media
Budget: Up to 500k

Executive summary

The absence of basic hygiene is the reason that nearly 6 million children in India die every year before their fifth birthday. In fact, about half of these deaths are estimated to occur because of infectious syndromes, which can be prevented with the simple habit of hand washing. The bottom line? A mother-to-be often overlooks the simplest thing she can do for her little one, which is to take care of her own health and hygiene first.