Lifebuoy: Help A Child Reach 5

This case study explains how Lifebuoy, the soap brand, extended its 'Help a Child Reach 5' initiative to more countries with the help of donors by releasing an emotional film online.

Advertiser: UnileverAgency: MullenLowe GroupCountry: Global



Saving lives has been at the core of Lifebuoy since its inception in 1894. In 2013 we took this philosophy and created our social purpose HACR5 movement to reduce child mortality caused by preventable infections.

Annually 6.3 million children under 5 were dying, 2 million from pneumonia and diarrhoea worldwide. India's Under 5 mortality stood at 1.3 million8. What is both shocking (and heartening) to know is that these diseases can be easily prevented and lives saved.The act of hand-washing with soap can...

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