Lifebuoy: Future Child

Ranjit Jathanna, Vinay Vinayak, Russell John, Mihir Warty et al.

This case study shows how Lifebuoy, a soap brand, successfully changed mothers' hand-washing habits in India with an emotional campaign about child mortality.

Campaign details

Brand: Lifebuoy Brand Owner: Unilever Lead Agency: MullenLowe Singapore, MullenLowe Lintas Group India Contributing Agency: MullenLowe SSP3 Colombia Country: India Industries: Bath toiletries, soaps Media Channels: Cinema, Events & experiential, Online display, Online video, Public relations, Websites & microsites 1 - 3 million

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