Lifebuoy: Future Child

Ranjit Jathanna, Vinay Vinayak, Russell John, Mihir Warty et al.

This case study shows how Lifebuoy, a soap brand, successfully changed mothers' hand-washing habits in India with an emotional campaign about child mortality.

Campaign details

Brand: LifebuoyBrand Owner: UnileverLead Agency: MullenLowe Singapore, MullenLowe Lintas Group IndiaContributing Agency: MullenLowe SSP3 ColombiaCountry: IndiaIndustries: Bath toiletries, soapsMedia Channels:Cinema, Events & experiential,...

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