Lean in fifteen, actually make that ten! Maximising insight value at easyJet

This paper explains how easyJet, the European low-cost airline, maximised insight value by adopting LEAN methods within the brand and its extended team of partner agencies.

What is lean and why does it matter?

With pressures on budget and headcount but ever-increasing demands for insightful analysis and actionable outputs, we believe lean offers a set of practices and principles that can give more for less, increase agility, demonstrate smart management of budgets and ultimately better meet stakeholders' needs. There are lessons here for one-person departments and larger insight teams…anyone who wants to work their insight assets harder, faster or with a lower cost base.

We have learned a lot in the 20 years we have been trading, and the adaptation of lean principles across our business...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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