Lean in fifteen, actually make that ten! Maximising insight value at easyJet

Paul Child and Danielle Wakeman

This paper explains how easyJet, the European low-cost airline, maximised insight value by adopting LEAN methods within the brand and its extended team of partner agencies.

What is lean and why does it matter?

With pressures on budget and headcount but ever-increasing demands for insightful analysis and actionable outputs, we believe lean offers a set of practices and principles that can give more for less, increase agil

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