LandCruiser Emergency network

Joseph Smeaton

This case study describes how car manufacturer Toyota brought emergency communications to the 5.3 million square kilometres of Australia's landmass that currently receives no mobile signal, by installing signal-providing devices in its LandCruiser models.

Landcruiser Emergency network

Joseph Smeaton

Campaign details

Brand: LandCruiserBrand owner: ToyotaLead agency 1: Saatchi & SaatchiCountry: AustraliaIndustries:Automakers & marques, Information technology, Mobile devices, Telephone & internet services...

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