L'Oréal’s e-commerce success formula

L'Oréal, the beauty company, is building an e-commerce playbook that is helping it succeed in this increasingly valuable arena.

E-commerce is an increasingly attractive way for L'Oréal to grow its brands.

The beauty giant – present in categories ranging from cosmetics to haircare and perfume – secured $2.5 billion in revenue from digital channels last year, a total that accounted for 8% of company-wide sales, and that was 34% higher than t