Campaign details
Agency: Tam-Tam\TBWAAdvertiser: La Grande GuignoléeCategory: Sustained Success
Section I — Case Parameters
Business Results Period (Consecutive Months): January 2015 – December 2016 (24 months)Start of Advertising/Communication Effort: November 2015Base Period as a Benchmark: November – December 2014Geographic Area: QuebecBudget for this effort: $0 – $50,000
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
Donations for La grande guignolée des médias (Media's Big Food Drive) started to decline in 2012 and they continued to drop in...