Campaign details
Brand: L'Oréal ParisBrand owner: L'OréalAgency: Mindshare ChinaCountry: ChinaIndustries: Cosmetics, beauty aidsMedia channels: Competitions & contests, Events & experiential, Merchandise & free gifts, Mobile & apps, Online display, Point-of-purchase, in-store, Search marketing, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Face makeup is the biggest category within the makeup sector and L'Oréal Paris created Infallible Cushion, a compact face powder suitable for any occasion, to appeal to young, hip and trendy makeup lovers in China.
Following the successful launch of the product a year ago,...