Kellogg's Rice Krispies Treats: So Much To Love

Kellogg's, a multinational food manufacturer, increased brand awareness of its Rice Krispies Treats by redesigning the packaging as a lunchbox note to appeal to parents in the US.

What was the irrefutable consumer insight?

Love & support are the most important back to school items a parent can provide their children.

Describe the marketing challenge.

In the Fall of 2017, more than 60 million children made their way back to elementary and high schools in the United States. Anticipation, excitement, and more than a small amount of anxiety stirred in these kids as they prepared to trade the lazy day