Kellogg's Rice Krispies Treats: So Much To Love

Kellogg's, a multinational food manufacturer, increased brand awareness of its Rice Krispies Treats by redesigning the packaging as a lunchbox note to appeal to parents in the US.

What was the irrefutable consumer insight?

Love & support are the most important back to school items a parent can provide their children.

Describe the marketing challenge.

In the Fall of 2017, more than 60 million children made their way back to el

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