KFC: The Burger Wars

Vikraman Raja, Hajar Yusof

KFC, the fast food restaurant chain, used a TV ad and social media GIFs to promote a special-edition burger in Malaysia.

Campaign details

Brand: KFCBrand owner: QSR Stores Sdn BhdLead agency: RepriseContributing agencies: Naga DDB Tribal, Universal McCannCountry: MalaysiaIndustries: Restaurants & takeawaysMedia channels:Merchandise & free gifts, Online video, Social media,...

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