KFC: The Burger Wars

KFC, the fast food restaurant chain, used a TV ad and social media GIFs to promote a special-edition burger in Malaysia.

Campaign details

Brand: KFC Brand owner: QSR Stores Sdn Bhd Lead agency: Reprise Contributing agencies: Naga DDB Tribal, Universal McCann Country: Malaysia Industries: Restaurants & takeaways Media channels:Merchandise & free gifts, Online video, Social m  Up to 500k

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