KFC: Anything is better with KFC Golden Egg Crunch

QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.

Campaign details

Brand: KFCBrand owner: QSR Stores Sdn BhdLead agency: Ensemble Worldwide, Universal McCannContributing agencies: Reprise Malaysia, CadreonCountry: MalaysiaIndustries: Restaurants & takeawaysMedia channels: Mobile & apps, Online video, Programmatic display, Search marketing, Social mediaBudget: Up to 500k

Executive summary

KFC wanted to relaunch its Golden Egg Crunch at Chinese New Year (CNY) 2018, but this was the season where TV ad frequencies are at their heaviest and most expensive. We needed a way to break through the commercial clutter. For product launches, frequency is key...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands