KFC: Anything is better with KFC Golden Egg Crunch

Galen Lau, Alyafarah Zainudin, Phoenix Tang

QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.

Campaign details

Brand: KFCBrand owner: QSR Stores Sdn BhdLead agency: Ensemble Worldwide, Universal McCannContributing agencies: Reprise Malaysia, CadreonCountry: MalaysiaIndustries: Restaurants & takeawaysMedia channels:Mobile & apps, Online video,...

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