Johnson’s Baby: Touch

Talha Bin Hisaam, Nadia Putri Prianti

Johnson's Baby, the baby-care brand, used social media and events to differentiate its brand in a crowded Indonesian market.

Campaign details

Brand: Johnson's BabyBrand owner: Johnson & Johnson IndonesiaLead agency: BBDO IndonesiaContributing agencies: DDB Tribal Singapore, UM Indonesia, Golin IndonesiaCountry: IndonesiaIndustries: Baby careMedia channels:Events & experiential,...

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