Johnson’s Baby: Touch

Johnson's Baby, the baby-care brand, used social media and events to differentiate its brand in a crowded Indonesian market.

Campaign details

Brand: Johnson's Baby Brand owner: Johnson & Johnson Indonesia Lead agency: BBDO Indonesia Contributing agencies: DDB Tribal Singapore, UM Indonesia, Golin Indonesia Country: Indonesia Industries: Baby care Media channels: Events & experiential, Livestreaming, Mobile & apps, Online video, Point-of-purchase, in-store, Public relations, Social media, Word of mouth, advocacy Up to 500k

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