John Lewis: Man on the Moon

This case study explains how John Lewis, the British department store, used social media and content to make an emotional TV ad famous and increase sales during the Christmas period.

Advertiser: John Lewis Agency: adam&eveDDB Country: United Kingdom

Objectives

Unusually, The John Lewis Partnership (which also includes Waitrose supermarkets) is mutually owned, making it the UK's largest employee co-operative. The stated objective of

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