JetBlue: Get Packing!

Jane Dorsett , Ellie Gogan-Tilstone, Lindsay Cardinale

Airline and travel company JetBlue, created a board game to stand out and become the first choice airline during the holiday season in the US.

Campaign details

Brand: JetBlueBrand owner: JetBlueLead agency: MullenLowe USCountry: North AmericaIndustries: AirlinesMedia channels: Competitions & contests, Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k

Executive...

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