The United State of Women: The WoManikin

The United State of Women, a national organisation for gender equality, launched the WoManikin, an attachment that gives manikins breasts to help educate people about giving CPR to women in the US.

Campaign details

Agency: JOAN

Summary

When we learned that women are 27% less likely than men to receive bystander CPR, and thus significantly more likely to die from cardiac arrest, we were shocked, saddened, and immensely curious. We knew we had

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