The Hershey Company: Oh Henry! 4:25

Oh Henry!, a chocolate bar brand, leveraged the legalisation of cannabis in Canada to encourage consumption among millennials.


There was a time when Canadians would've almost unanimously named Oh Henry! their go-to hunger solution. Twenty years ago, the "Oh Hungry? Oh Henry!" campaign cemented the brand's hunger credentials with its audience.

But that was the 90s, and that...

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