Ornua Foods North America/Kerrygold: Music Behind the Recipes

Kerrygold, a butter brand, encouraged purchase intent by pairing Spotify playlists with Kerrygold meal ideas to create food soundtracks for US consumers.

Summary

How do you keep momentum going when you're faced with a price increase and a significantly reduced media budget in your most important selling period?

We sought to break through the clutter of online food and dairy content by finding adjacent interests and behaviors to cooking.