Ornua Foods North America/Kerrygold: Music Behind the Recipes

Kerrygold, a butter brand, encouraged purchase intent by pairing Spotify playlists with Kerrygold meal ideas to create food soundtracks for US consumers.


How do you keep momentum going when you're faced with a price increase and a significantly reduced media budget in your most important selling period?

We sought to break through the clutter of online food and dairy content by finding adjacent interests...

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