New Balance: The Runaway Pub

New Balance, a sportswear brand, created The Runaway pub, a pub specifically for runners where the only way to pay for a pint was with miles run, to connect with London Marathon runners in the UK.

The Runaway / Summary

Marathons fuel human potential

Marathons bring runners closer to their communities

Training for marathons is abject torture

The Runaway Pub

We helped New Balance activate its sponsorship of the Virgin Money London Marathon and show r

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