Monash University: Sip Safe

Monash University, the Australian university, increased the safety of its students as they socialised by launching wristbands that detect when a drink has been spiked.

The summary

What do you do when you know your client has the opportunity to make a difference? Do you challenge the brief, or do you safely stay in scope?

When it came to Monash University's Sip Safe campaign, we pushed. Monash originally asked for a b

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