Indian Ministry of Tourism: Incredible India – From a Destination to a Transformation

The Indian Ministry of Tourism, the Indian government’s ministry for tourism, encouraged tourists to spend more time exploring India by launching a series of online TVCs based on unique Indian experiences.

The Summary

The foreign tourists in India stuck to the 'touristy' stereotypes like Agra, Jaipur and Goa rather than explore newer, offbeat places. This hurt the Indian tourism industry because the dollars got concentrated in a few places and didn't pe

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