Helzberg Diamonds: From hurting love to helping love

Helzberg Diamonds, a jewellery retailer, increased brand awareness across the US by launching a placeholder engagement ring to take the stress out of choosing a ring for the big event.

Business Challenge

Drive cultural relevance and shopper traffic

Helzberg Diamonds is a time-honored company with over 100 years in a time-honored category – wedding and engagement jewelry. But the brand was fading from visibility and relevance in a cat

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