James Heal: Setting the standard

James Heal, the UK textile testing equipment manufacturer, redesigned its brand to focus on the quality of its products to increase turnover and profit.

Design consultancy: Thompson Brand PartnersAdvertiser: James Heal

Executive Summary

British manufacturing has faced a torrid time over the last 30 years. Low cost overseas products have forced down prices, driving many companies out of business. Textiles has been hit particularly hard.

This is the story of how design helped one of the stalwarts of the Yorkshire industry not only to survive, but to prosper.

James Heal manufactures instruments that test the standards of new clothing. Whether for colour fastness, tear, abrasion or pilling, James Heal has developed instruments to test everything. 90% are exported.

By...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands