It's awards season. You want papers. We need validation. A refreshingly honest paper from Oasis

Oasis, a soft drink brand, reversed its declining UK sales by devising a brutally honest campaign.

Campaign details

Brand: OasisClient: Coca-ColaAgency: The Corner

Summary

Your advice was to present work 'that truly makes a difference and a dent in the world'. We probably haven't managed that. But we did make a dent in a few high streets, and made a splash online. We transformed our thinking (as well as a few others') and brought a declining brand back to growth by refreshing the rules of marketing.

We did it by stepping out of the room and listening to teenagers talk about how brands treat them like morons.

So we decided not...

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Insights Team
Bray Leino

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