It takes many notes to make a symphony: The power of data cross pollination in helping Nestle understand coffee in India

This paper highlights how Nestle, the food company, is addressing business questions faced by its Nescafe coffee brand in India, by working with disparate data and inspiring a more rounded solution to market research briefs.

We have, yet we have not

We are in an age of data carpet bombing. Data has gone from scarce to surfeit. Businesses today are staggering with the relentless flow of industry updates, investor reports, retail audits, internal sales dashboards, brand hea

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